By Kim Young-gyo
South Korea’s clothing retailer APM F&C Co. said Monday it will enter the Chinese market in a bid to expand its presence in one of the world’s most rapidly growing economies.
APM F&C, which has a major fashion complex brand APM and runs a number of fashion shopping malls across South Korea, said its mall will debut in Beijing by the end of December.
The new mall, which will be located in Beijing’s trendy Jianwai SOHO district, will be the first of its kind to be opened by a South Korean fashion retailer in China.
It will take up a 5,000-square-meter space in the SOHO district, visited daily by up to 600,000 people, about 70 percent of which are white-collar women.
The Korea International Trade Association (KITA) said earlier “Hallyu” has affected many Chinese people’s buying of South Korean fashion and beauty goods.
Hallyu, or the Korean wave, refers to the popularity of South Korean TV dramas, movies, pop songs and fashion in foreign countries.