South Korean television makers suffered setbacks in the Chinese market last year as their Chinese rivals lured customers with low-priced TV sets, an industry report showed Tuesday.
Hisense Group, China’s leading home appliance maker, claimed a market share of 13 percent in the Chinese TV market in 2011, making it the top TV seller there, according to research firm GfK.
Samsung Electronics Co., the world’s largest TV maker, and its main rival LG Electronics Inc. have struggled in the Chinese market, according to a report.
Samsung Electronics claimed a market share of seven percent in the large emerging consumer market last year, finishing in eight place, and LG Electronics’ market share stood at just four percent, giving it a 10th place spot.
The top five spots were all taken by Chinese brands including Skyworth Digital Holdings and market slices of Japan’s Sharp and Sony reached 8 percent and 7 percent, respectively.