Ayala Land Inc., the property arm of the country’s largest conglomerate Ayala Corp., reiterated its commitment to pursue its P60-billion investments in Makati’s six nodes over a five-year period as part of its contribution to transform Makati not just as the country’s premier financial district but as the seat of business, lifestyle and culture.
ALI president Tony Aquino said this in a speech at the launch of the “Make It Happen, Make it Makati” campaign, a collaborative development effort among the city’s stakeholders to bring Makati to the next level as among the world’s top cities.
According to Aquino, ALI’s six nodes of development include the new Ayala Center, acknowledged as the country’s cosmopolitan and lifestyle district; Ayala Triangle Gardens, known as the city’s urban oasis where people can live and breathe; the Makati Central Business District, the country’s premier business and commercial capital; Makati North, envisioned to become the city’s hub for the young and vibrant; Makati South, which will rise as the tech and transport hub of the metropolis; and Sta. Ana, where Ayala Land’s newest mixed-used development — eyed to be Makati City’s premier entertainment district.
These multibillion-peso projects were announced earlier this year.
The “Make It Happen, Make It Makati” campaign would be anchored on technology that would provide connectivity and convenience to residents, shoppers, and visitors to highlight the city’s dynamism.
The MakeItMakati.com website, an online platform that features hotels, restaurants, and other establishments located in the city, lets techy-savvy urbanites conveniently discover the living possibility in the city where they thrive.
To make things more convenient, a Make It Makati mobile application is also designed to allow users to experience the handiness of the digital platform through mobile phones.
Aside from ALI, the city’s biggest property developer, the campaign is also supported by the Makati Commercial Estate Association Inc. (MACEA), an association of the three real estate associations of the city — Bel-Air, San Lorenzo and Urdaneta — also bared a P1.5-billion transportation project to be partly funded by ALI.
According to MACEA president Dave Balangue, the plan will do away with existing buses plying the EDSA-Ayala-Buendia/Taft route as they would create a dedicated bus line that would shuttle commuters going in and out of Makati from EDSA to Buendia. Balangue said MACEA or a third party may also operate this franchise route.
The project is also supported by the local city government, which has announced unparrelled additional benefits to its residents, including the provision of wi-fi connections.