Seiichiro Ujiie, who had a strong influence in the Japanese broadcasting industry as chairman of Nippon Television Network Corp. (NTV) <9404>, died of failure of multiple organs at a Tokyo hospital on Monday. He was 84.
Ujiie joined major Japanese newspaper firm Yomiuri Shimbun in 1951. He became president of NTV in 1992 and took the post of chairman in 2001. He resigned as chairman in 2005 but returned to the post in 2009.
He served as chairman of the National Association of Commercial Broadcasters in Japan from 1996 to 2003.
He played a key role in establishing the Broadcasting Ethics and Program Improvement Organization, an independent body set up to screen programming. He also contributed to efforts to shift to digital terrestrial broadcasting in the country.
In 2002, he became consultant at the Japanese professional baseball team Yomiuri Giants.