Asian markets are inspiring confidence in New Zealand exporters, despite the country’s high exchange rate and recent high oil prices, according to a survey by an international logistics firm.
Seventy percent of the 350 exporters surveyed expressed confidence that export orders would rise in the coming year, with exporters to Korean, the Chinese mainland and Taiwan showing the most confidence, according to the 2011 DHL New Zealand Export Barometer.
High exchange rates and fuel prices, as well as the earthquakes in Christchurch, topped the list of factors that had negatively impacted exporters in the past 12 months, the survey found.
“The export industry has taken a hit due to several factors in the last few years, but there is a slow-burning confidence, with two thirds believing orders will increase over the next year,” said DHL Express national sales manager for New Zealand Phil Corcoran.
The Rugby World Cup, which kicks off next week in Auckland, had helped, said Corcoran.
“Rugby World Cup 2011 has put a bit of energy into the sector, with 40 percent saying they believe it will have a positive impact on their business’ bottom line.”