iMBA LLC today introduced the first iPhone application to combine the practical value of management tools with the highly successful case study method pioneered at Harvard Business School. iMBA Volume One: Strategy & Marketing was created specifically for the iPhone and introduces users to the world’s most powerful management concepts.
“We wanted to expose users to concepts that were previously the domain of professional management consultancies and costly MBA programs,” says Douglas Rohde, chief executive officer for iMBA LLC. “This application really is unlike anything else on the market today. For only $1.99, we lay out complex management concepts in everyday terms. iMBA has 50 concepts taken from usage surveys of actual Fortune 500 managers and includes visual aids to help put the concepts into perspective. We don’t just define the concept; we explain how to apply it in real world situations using the case study method. This app will make you a better planner.”
The application opens to a main menu featuring four options: an index feature allowing users to browse tool names and descriptive tags alphabetically; a favorites feature giving quick access to preferred tools; a search feature allowing users to search for specific tools and tags; and a ‘tool of the day’ feature that randomly selects and presents a new tool each day. Inside the actual entries there is a background on the tool (i.e. who was responsible for it, when it debuted, and its definition); a section describing how to apply it correctly; colorful diagrams giving the tool greater context (for 20 out of the 50 total tools); a case study background describing a fictional company and characters (i.e. Suzy Strawberry of the Dreamy Creamy Ice Cream Company); and a section describing how these characters use the particular tool to overcome challenges and create value for their organizations.