A technology developed by the Canadian Company IMAX Corporation was brought to Davao as it opens its first in Mindanao and the fifth in the country of the large screen film experience.
The IMAX in Davao at SM Lanang Premier has 457 seats and a digital projection system that can support both 2D and 3D films.
The branch in Lanang is designed to deliver premium movie-watching experience for cinephiles. It has revolutionary projection system and delivers crystal-clear and larger-than-life images.
The SM Cinema IMAX had its inauguration last Thursday led by SM Prime Holdings Inc. President Hans T. Sy with Davao City Vice Mayor Rodrigo R. Duterte, former beauty queen Margie Moran Floirendo and Senior Vice President, West Avenue Theatre Corporation Edgar C. Tejerero.
Meanwhile, the SM Cinema is in the process of digitizing its theaters.It opened six theaters that are all equipped with state-of-the-art digital projection system with clear-crystal image display and furnished with the most advanced audio system that delivers booming sound making movie watching more engaging and a great deal fun.
The digital theaters have a total of 2,240 seats designed for a cozy movie viewing.
The SM Cinema Lanang is equipped with the turnstile system to facilitate the automated entry to all its entrances.
The turnstile system promotes paperless ticketing as it issues cine access card which is a single-entry cards.