Growing market of youth adventure travelers

With an eye on the growing market of youth adventure travelers, the Philippines Department of Tourism (PDOT) partners with MTV Networks for a “hip, contemporary” global campaign — MTV Revelations, to promote Philippines as a destination for young adults and music lovers.

MTV Revelations is being created for twelve markets: Australia, Canada, China, Hong Kong, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, U.K. and U.S.A., enabling millions of young adults worldwide to discover the “Awesome Philippines” through the eyes of MTV. The highly visual MTV Revelation to be launched in February 2009 will underscore a series of TV spots featuring MTV VJs from different countries talking about their personal experiences in the Philippines in a fun and fresh way.

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