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Global Bandwidth Consumption

The MobileTrends Report reveals that video streaming applications continue to dominate the global mobile bandwidth scene and remain the largest consumer of bandwidth with a 35% share. In addition, video streaming is the single largest growing application type with a 92% increase, due in part to the ever-rising popularity of YouTube. The report also highlights how the demand for social networking applications increased exponentially over H1, 2010 as Twitter grew its bandwidth by 310% and Facebook increased its dominance with a 200% rise. VoIP and IM applications grew significantly during this period becoming the second fastest growing traffic-type, demonstrating that they have become popular, cost-effective alternatives to traditional voice and messaging services.

“The results of our latest MobileTrends Report reinforces that mobile broadband operators continue to face growing challenges as subscribers demand real-time content through an array of smartphones and Internet devices,” said Rami Hadar, President and CEO of Allot Communications. “The findings also clearly demonstrate the close ties between mobile broadband and social networking. Whether it’s YouTube, Twitter or Facebook, social networking via mobile devices is becoming a ‘must have’ for subscribers and we expect that this is just the beginning.”

Findings from the Allot MobileTrends Report also include:

– Video streaming continues to be the favorite for watching video; YouTube remains one of the single most popular destinations accounting for 13% of mobile data bandwidth.

– P2P and HTTP downloads together represent a significant 31% of mobile bandwidth, with an aggregate growth rate of 80%.

– VoIP and IM grew by 84%. Skype remains the undisputed VoIP market leader, accounting for 83% of mobile VoIP bandwidth.

The Allot MobileTrends Report data was collected from January 1 to June 30, 2010 from leading mobile operators worldwide with a combined user base of 190 million subscribers. Allot gathered the data using the long term reporting capabilities of Allot NetXplorer (http://www.allot.com/NetXplorer.html), Allot’s centralized management and reporting system. The length of the collection period allows accurate identification of usage trends and patterns, reducing the influence of temporary events in the monitored networks.

The full Allot MobileTrends Report (complete with graphics) can be found on http://www.allot.com/MobileTrends_Report_H1_2010.html.

About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot’s rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) (http://www.allot.com/Dynamic_Actionable_Recognition_Technology.html) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot’s scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

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