A new study by comparison website Cable.co.uk reveals that fast broadband is by far the most important factor when choosing a broadband, TV and phone bundle.
The results indicate that more than a third of those polled prefer faster broadband over better value or the convenience of dealing with a single provider.
Of those surveyed, only one in five think that better value would attract them to a triple-play bundle. Dealing with a single provider came bottom with less than 13% of the vote.
Paul France CEO of Cable said, “Broadband providers in the UK have seen a rise in demand for faster broadband, despite the availability of cheaper packages.”
“Given the current economic climate you’d expect value for money to be the consumer’s top priority but that’s simply not the case.”