Facebook Used to Sell Luxury Apparel Designer

Luxury apparel designer, Donni Charm, launched a 24-hour sale of their most popular products using a Facebook pop-up shop.

Announced to a national television audience, the Denver, Colorado-based company hosted the sale using a shop on the Donni Charm Facebook page (http://www.facebook.com/donnicharm/).

The shop, hosted by Infused Commerce (http://www.infusedcommerce.com/), allowed visitors to browse an exclusive selection of Donni Charm scarves and purchase securely without leaving Facebook.

“Offering our products right from our Facebook page gave us a chance to connect directly with our customers, which meant not only revenue but also more Facebook fans who we hope will buy from us in the future,” said Joey Mosko, CEO of Donni Charm.

In addition to a fully functional social commerce store, Infused Commerce provided custom features to the Donni Charm Facebook shop including coupon code functionality and inventory management. Total set up time took under 4 days to complete.

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