Effective and sustainable solutions to common problems

Experts from a multinational firm said Metro Cebu’s officials have to get their acts together and integrate plans to have effective and sustainable solutions to common problems, including flooding and traffic congestion.

Members of the IBM Executive Service Corp. (ESC) also cited the need for an integrated and a sustainable master plan, which will help the 13 towns and cities in Metro Cebu achieve growth faster and improve the quality of life of their constituents.

Six top level executives from IBM offices in Germany, the United States, Italy and Sweden presented Wednesday their findings and recommendations on how the Metro Cebu Development Coordinating Board (MCDCB) can achieve the city-region concept, where LGUs work together in identifying solutions to common problems that affect them.

They suggested to the towns and cities to have an integrated land use plan and traffic management plan, and to also work together in the areas of pollution control and solid waste disposal and management, flood control, public safety and security, road improvement and infrastructure development, and urban renewal and shelter.

Integrated planning, they said, will help the LGUs address common problems faster and in a more economical way, and will help make the towns and cities more livable.

”If my city is livable, I have a higher chance of getting investors and tourists, and at the end of the day, it’s going to result in jobs and revenue sand this, in turn, will lead to more livable cities,” said Robin Selber of the IBM ESC.

The IBM ESC is the multinational technology company’s philanthropic program that deploys a team of IBM top level executives to solve complex problems in cities of high growth emerging markets.

They also raised the need for the MCDCB to have a master plan that is based on a consensus and is sustainable, to ensure that projects, programs and policies continue even with a new administration.

IBM ESC, a partner of the Ramon Aboitiz Foundation Inc. (Rafi) in realizing the Mega Cebu roadmap, presented their recommendations to Metro Cebu mayors and legislators, the business sector, government agencies and civil society at the Eduardo Aboitiz Development Studies Center Wednesday.

Roberto Aboitiz, president of Rafi, earlier proposed the Mega Cebu concept, which will have 13 towns and cities collaborating to become a city region.

It covers the cities of Cebu, Mandaue, Lapu-Lapu, Talisay, Danao, Carcar and Naga and the municipalities of Compostela, Liloan, Consolacion, Cordova, Minglanilla and San Fernando.

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