An American family with over 40 years experience in the mineral nutrition business launches elete CitriLyte Add-In, a significant break through in hydration. elete CitriLyte Add-In is a patent-pending electrolyte concentrate formulated to make functional electrolyte water for workers without calories, sugars, or artificial ingredients. elete CitriLyte is more efficient than water alone, less expensive, requires less clean up than sports drinks, and is suitable for most, if not all, of the work force under the most grueling conditions of physical labor in high heat over a full work shift. CitriLyte is also a big enough value that business can afford to provide it for all of their work force, all day long.
“Hydration is more than just water and more than a sugar treat to be enjoyed once or twice a day,” said Val John Anderson, Director of Sales and Marketing for elete. “Electrolyte-fueled hydration is needed all day long when working in dangerously hot conditions. In almost every instance that the body loses water, it is also loses essential electrolytes. All of the potentially life-threatening concerns around hydration are tied to imbalances between fluids and electrolytes in the body. This includes dehydration at one extreme and hyponatremia at the other. Every essential function of fluids within the body depends on the balance between those fluids and essential electrolytes.”
For years, the only options for work hydration were plain water without any electrolytes or punch drinks with too much sugar and sodium so that they were contraindicated for much of the work force with common health conditions or for the entire workforce for all-day hydration. Many are surprised to learn that the most popular of these products can contain four cups worth of sugar calories or more in two gallons of beverage, which is the amount of hydration recommended by OSHA—32 oz. per hour, per person, over an 8-hour shift. Levels of sodium in this amount of beverage are similarly astounding.