CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced that it has been selected for the 2010 Best of Business Award in the Research services category, by the Small Business Commerce Association (SBCA).
The SBCA 2010 Award Program recognizes the top 5% of small businesses throughout the country. Using statistical research and consumer feedback, the SBCA identifies companies that it believes have demonstrated what makes small businesses a vital part of the American economy. The selection committee chooses the award winners from nominees based off statistical research and also information taken from monthly surveys administered by the SBCA, a review of consumer rankings, and other consumer reports. Award winners are a valuable asset to their community and exemplify what makes small businesses great.
“We are very proud of the hard work of all our employees and how they strive to deliver extraordinary service to our auto dealer clients. With the challenges the automotive industry has been facing, our services have become increasingly vital,” commented Kurt Kubicki, VP of Marketing for CAR-Research XRM. “The average closing ratio for dealers is somewhere around 18-20 percent — 80 percent are unsold customers. We know that a third of that unsold 80 percent will come back if proper follow-up is done; but to get that third back in you have to call all 80. Dealers don’t have the time to do that and the customer may be upset and not want to talk to them. However, they will talk to an independent research firm like us. We get all the data for the dealership, enabling them to close these previously unsold customers,” Kubicki added.